Brand Packaging

7 Products Perfect for Molded Pulp Trays

October 11, 2019 by Bob Janik

Molded pulp trays are quickly becoming one of the most preferred packaging options for a variety of reasons. First and foremost, there’s a wide range of products that can be packaged in them, all it takes is working with the right packaging supplier that can custom make the right pulp trays for your needs.

And two, molded pulp trays are perhaps the most sustainable packaging option today. Made from 100 percent recycled paper, it can continue to be recycled following its use. And if it’s not recycled and sent to the landfill, there’s no need to worry, as these trays are compostable and will easily break down there.

Lastly, molded pulp trays don’t just package products, but they also offer a great deal of protection, making them applicable for even fragile and easily-breakable items. Continue reading “7 Products Perfect for Molded Pulp Trays” »

6 Types of Boxes (+ The Best Products to Ship in Them)

September 27, 2019 by Bob Janik

So many types of boxes, so many categories of products — do you know which ones are best suited for each other?

That’s what we’ll cover in this post, as the right type of corrugated packaging is critical to ensuring that a product arrives at its final destination without incident. On that note, here’s a look at six types of boxes, as well as the products that are best suited for shipment in them: Continue reading “6 Types of Boxes (+ The Best Products to Ship in Them)” »

CUSTOM SHIPPING PACKAGING SUPPLIES YOU AREN’T USING (BUT SHOULD BE!)

March 12, 2019 by Bob Janik

“It’s what is inside that really counts.” Although we often say this about people, some manufacturers and distributors think the same way about product packaging. They pore over every product detail, and then ship it out in whatever box that is available, without any thought to protection or presentation. Ignoring custom shipping packaging, however, can have a negative impact on your brand and your bottom line.

Why You Need Custom Shipping Packaging Supplies:

There are lots of people who will see your package, so why not use it to make a positive brand statement? If your product arrives damaged because the packaging did not perform its job, your company loses time in customer service and wastes the effort of sending a replacement.

And this doesn’t take into consideration whether that person remains as a customer, or how many other people they tell about their “lousy” experience!

What They Are:

There are two sides to custom packaging. One is the packaging itself, which needs to be constructed specifically for a particular product to protect it during the shipping process. A well-constructed package also makes a positive impression when end consumers first receive it.

The other side of custom packaging is what it says to everyone who handles it. Your package may be handled by delivery people, sales people, warehouse workers and many others before it gets to the consumer.

Use every chance to make a brand statement with digital printing on the outside of your box. What can this strategy do?

Present a positive association with your brand
Promote your subscription service
Serve as a walking billboard when used in custom retail packaging

Which Packaging Supplies Should Be Customized?

Some of the many ways to customize shipping packaging supplies include:

1. Packing Tape

Although tape doesn’t get a lot of attention, it can cause a lot of problems if it doesn’t hold the box closed. Once you’ve got the right tape strength for the job, print a logo on it to increase brand awareness.

2. Boxes

In addition to outside printing, the construction itself is crucial. You can order a special thickness for a custom-printed corrugated box that will keep your product safer. Custom retention packaging or foam packaging will protect sensitive products from shock and vibration.

3. Partitions

Custom partitions keep multiple products inside a box from bumping into each other and becoming damaged. Combined board or corrugated flutes can be customized to provide the necessary level of protection.

4. Edge Protectors

These provide corner integrity with capacity from light to heavy duty. They can be printed with “Do not double stack” to further prevent crushing.

Additionally, you’re custom shipping packaging supplies provider can ensure product safety with an edge crush test — making sure your box will not be easily damaged in transit.

5. Delicate Items

Glassware, wine bottles, and delicate electronic items are best protected by custom molded pulp trays or air cushion packaging, which creates a secure, resilient barrier between your product and its shipping container.

Not Sure What to Customize?

Although stock packaging has its place, you should definitely use custom shipping packaging supplies to make sure your products look their best and are properly protected whenever possible.

Not sure what to customize for your business? Talk to one of our packaging experts!

Branded Packaging Materials Create a Better Customer Experience

March 12, 2019 by Bob Janik

Business owners around the world continuously try to make the next big selling product. However, what about 95% of owners forget to focus on is the presentation.

Packaging allows business owners to tell customers why their product is different and why their brand is better than their competitors. As a business owner, you should think of how you want your client to see your product.

The color, the quality, the simplicity or even the complexity. You need to think and see what works well with your product and how the packaging will attract your customers.

Brand Packaging: A Worthwhile Investment

Investing in brand packaging should also work as a way to enhance marketing.

Remember that before trying the product, the first thing clients see is the packaging. So, having memorable packaging makes your product that much better in their eyes. A well-presented product lures in clients and piques their interest.

For example, Apple’s packaging is simple and neat. Another store known for their packaging, sometimes more than their product, is Tiffany & Co. That little blue box can be recognized a mile away. These are only two of the many companies that have created consumer trends using and taking the time to make and invest in packaging.

How Does It Impact Sales?

Brand packaging is recommended and crucial for growing startups because it has a higher probability of having a direct impact on sales and a company’s general perception.

When planning the presentation of your product you need to keep in the senses. For example, Tiffany & Co.’s soft blue box; it’s calm, elegant, and delicate mirroring a woman. The box is of high-quality and you can tell the creator paid attention to every detail.

Your Packaging Reflects Your Product

Brand packaging should also act as a pricing benchmark. If your product sells for $50 dollars but you packaged it in a dollar box, there is a bigger chance people will say the presentation is not appealing for the price. Investing in a high-quality, attractive packaging will boost your business rapidly.

Your product can be the greatest invention in the world, but if the outside doesn’t appeal people, you have a lower chance of success and profit.

Investing in high quality, custom packaging, is a great way to achieve all of your brand packaging goals, and helps you make the most out of your packaging and shipping process.

CUSTOM BOXES & PACKAGING ARE YOUR SECRET WEAPON IN MARKETING

March 12, 2019 by Bob Janik

We live in an era that provides unique ads, apps and other types of marketing for each consumer. Business owners use GPS and often times detailed customer demographics, to target clients in a specific way. This kind of marketing strategy allows companies to have personalized data. Making their clients feel that their product is made especially for them.

Custom Boxes + Marketing

When you think about packaging for your product, this same marketing rule applies.

Knowing more information about consumer’s needs and wants allows you to know how to personalize each package to meet their requests. During the holidays, custom packaging plays an important role, it attracts customers and keeps your brand present.

Here are three reasons why you should consider custom packaging.

1. One Size Does NOT Fit All

Just like consumers, each product is different.

Therefore, packaging must meet the requirements and specifics that are most beneficial for each product. Personalized packaging can be beneficial in different ways. It can either extend shelf life, prevent a fragile product from breaking or even both.

Either way, choosing custom packaging gives assurance that you will find the exact construction and protective materials that meet both your and your clients’ needs.

2. Increase Sales and Revenue

By taking extra time to design and make the packaging more innovative and appealing to the eye, your product will stand out from the rest.

Having a product that appeals to people, consequently, will have them telling everyone they know, boosting your sales.

3. WORK IT!

By “it” we mean, own your brand. Take advantage of the information you have and utilize that when designing and creating the packaging. Become more aware of how you brand colors make people feel and how you can use these to your advantage. Make sure that you pay attention to special holidays and events and incorporate that to your packaging as well.

If you’re a subscription box brand, you’re competing in a increasingly saturated market. Unique custom packaging is the only way to make your product stand out in a world that is overrun with subscription boxes.

Investing in custom packaging will ensure that your product has the look, feel, and structure that you want and envision. Don’t be deceived by people that tell you that packaging isn’t as important as to what’s inside. In order to sell and attract people to use your product, consider personalized packaging.

CUSTOM FLOOR & COUNTER TOP DISPLAYS: STANDING OUT (+ BUDGETING FOR IT)

March 12, 2019 by Bob Janik

Image courtesy of ODM Group.

In business, the “elevator pitch” is crucial – a story, anecdote, or explanation of a product that can be delivered in the time it takes an elevator to reach its destination.

In the B2C sphere, your packaging and presentation become that elevator pitch — and the harder they are to see, enjoy, or understand, the harder you’ll have to work to sell your products.

You need to design and budget for custom floor and counter top displays that not only capture the eye, but the imagination of your customers as well. So how can you make that happen?

The Key Is Custom Floor & Counter Top Displays

If your goal is for your in-store displays to capture the attention of customers, they need to be unique; customizing your displays is one of the best ways to accomplish this.

But, the world of customization inherently means there are endless options, and it can be complicated deciding what and how to customize in the way that’s best for your business.

We’ve put together some areas to focus on for custom that should give a good starting point for standing out.

Confirm Brand Identity Through Color

If you were asked which soda had a red and white label, and which had a red and blue one, chances are you’d know them instantly as Coca-Cola® and Pepsi®, respectively.

Color is familiar and appeals to consumers of all ages. Color can also easily convey your brand identity and company message. Want to convey natural, wholesome, and eco-friendly? Go for a vibrant shade of green. Want people to feel happy or cheerful about your product? Vibrant orange or lemon yellow will do the trick.

It’s also one of the easiest ways to get “bang for your budget buck” when it comes to planning, creating, and placing displays – a brightly-colored display works as a billboard that summons attention while holding your product.

Bring Your Display to Life

While you won’t be able to Frankenstein some jumper cables to your custom floor and countertop displays, you can certainly equip them with a battery pack or plug.

Moving components, lights, sound, music, and light sensor triggers ensure that your display places itself actively in customer perception, rather than waiting passively to be noticed. Some stores tend to be naturally quiet, making sound a particularly useful tactic.

Some enterprising companies are even fitting their displays with holding frames for tablet computers, which display a commercial or explainer video whenever a customer walks by.

Make Sure Your Display Can Go the Distance

Designing modular displays that can be quickly and easily set up directly from a shipping box means that your products will always be shown in the best light. The more complex and complicated a display is, the greater the risk of a component breaking or becoming lost in transit or storage.

Looks are only one facet of a great custom display – make sure it can stay looking attractive and professional, even if a few customers decide to invade its personal space, or a curious passing child gets a little grabby.

Your display tells your story when you can’t be there to do it in person – make sure it has the voice you want to represent your company!

Ultimately, well-designed custom floor or countertop display should be:

Easy to set up
Easy to spot across a crowded store
Easy for store personnel to maintain and upkeep
Another way to enhance brand identity

Want some help figuring out the ideal custom floor or counter top display? We can help!

Brand Packaging

7 Products Perfect for Molded Pulp Trays

6 Types of Boxes (+ The Best Products to Ship in Them)